Example 2.
 
 A volunteer fire company conducts weekly public dances. Holding
 public dances and charging admission on a regular basis may, given the
 facts and circumstances of a particular case, be considered an
 unrelated trade or business. However, because the work at the dances
 is performed by unpaid volunteers, the activity is not an unrelated
 trade or business.
 
 
 Convenience of members.  
 
 A trade or business carried on by a 501(c)(3) organization or by a
 governmental college or university primarily for the convenience of
 its members, students, patients, officers, or employees is not an
 unrelated trade or business. For example, a laundry operated by a
 college for the purpose of laundering dormitory linens and students'
 clothing is not an unrelated trade or business.
 
 Qualified sponsorship activities.  
 
 Soliciting and receiving qualified sponsorship payments is not an
 unrelated trade or business, and the payments are not subject to
 unrelated business income tax.
 
 Qualified sponsorship payment.  
 This is any payment made by a person engaged in a trade or business
 for which the person will receive no substantial benefit other than
 the use or acknowledgment of the business name, logo, or product lines
 in connection with the organization's activities. Use or
 acknowledgment does not include advertising the sponsor's products
 or services. The organization's activities include all its activities,
 whether or not related to its exempt purposes.
 
 For example, if, in return for receiving a sponsorship payment, an
 organization promises to use the sponsor's name or logo in
 acknowledging the sponsor's support for an educational or fundraising
 event, the payment is a qualified sponsorship payment and is not
 subject to the unrelated business income tax.
 
 Providing facilities, services, or other privileges (for example,
 complimentary tickets, pro-am playing spots in golf tournaments, or
 receptions for major donors) to a sponsor or the sponsor's designees
 in connection with a sponsorship payment does not affect whether the
 payment is a qualified sponsorship payment. Instead, providing these
 goods or services is treated as a separate transaction in determining
 whether the organization has unrelated business income from the event.
 Generally, if the services or facilities are not a substantial benefit
 or if providing them is a related business activity, the payments will
 not be subject to the unrelated business income tax.
 
 Similarly, the sponsor's receipt of a license to use an intangible
 asset (for example, a trademark, logo, or designation) of the
 organization is treated as separate from the qualified sponsorship
 transaction in determining whether the organization has unrelated
 business taxable income.
 
 If part of a payment would be a qualified sponsorship payment if
 paid separately, that part is treated as a separate payment. For
 example, if a sponsorship payment entitles the sponsor to both product
 advertising and the use or acknowledgment of the sponsor's name or
 logo by the organization, then the unrelated business income tax does
 not apply to the part of the payment that is more than the fair market
 value of the product advertising.
 
 Advertising.  
 A payment is not a qualified sponsorship payment if, in return, the
 organization advertises the sponsor's products or services. For
 information on the treatment of payments for advertising, see
 Exploitation of Exempt Activity - Advertising Sales
 in chapter 4.
 
 Advertising includes:
 
 
- Messages containing qualitative or comparative language,
 price information, or other indications of savings or value,
 
- Endorsements, and
 
- Inducements to purchase, sell, or use the products or
 services.
 
 The use of promotional logos or slogans that are an established
 part of the sponsor's identity is not, by itself, advertising. In
 addition, mere distribution or display of a sponsor's product by the
 organization to the public at a sponsored event, whether for free or
 for remuneration, is considered use or acknowledgment of the product
 rather than advertising.
 
 Exception for contingent payments.  
 A payment is not a qualified sponsorship payment if its amount is
 contingent, by contract or otherwise, upon the level of attendance at
 one or more events, broadcast ratings, or other factors indicating the
 degree of public exposure to one or more events. However, the fact
 that a sponsorship payment is contingent upon an event actually taking
 place or being broadcast does not, by itself, affect whether a payment
 qualifies.
 
 Exception for periodicals.  
 A payment is not a qualified sponsorship payment if it entitles the
 payer to the use or acknowledgment of the business name, logo, or
 product lines in the organization's periodical. For this purpose, a
 periodical is any regularly scheduled and printed material (for
 example, a monthly journal) published by or on behalf of the
 organization. It does not include material that is related to and
 primarily distributed in connection with a specific event conducted by
 the organization (for example, a program or brochure distributed at a
 sponsored event).
 
 The treatment of payments that entitle the payer to the depiction
 of the payer's name, logo, or products lines in an organization's
 periodical is determined under the rules that apply to advertising
 activities. See Sales of advertising space under
 Examples, earlier in this chapter. Also see
 Exploitation of Exempt Activity - Advertising Sales
 in chapter 4.
 
 Exception for conventions and trade shows.  
 A payment is not a qualified sponsorship payment if it is made in
 connection with any qualified convention or trade show activity. The
 exclusion of qualified convention or trade show activities from the
 definition of unrelated trade or business is explained later under
 Convention or trade show activity.
 
 Selling donated merchandise.  
 
 A trade or business that consists of selling merchandise,
 substantially all of which the organization received as gifts or
 contributions, is not an unrelated trade or business. For example, a
 thrift shop operated by a tax-exempt organization that sells donated
 clothes and books to the general public, with the proceeds going to
 the exempt organization, is not an unrelated trade or business.
 
 Employee association sales.  
 
 The sale of certain items by a local association of employees
 described in section 501(c)(4), organized before May 17, 1969, is not
 an unrelated trade or business if the items are sold for the
 convenience of the association's members at their usual place of
 employment. This exclusion applies only to the sale of work-related
 clothes and equipment and items normally sold through vending
 machines, food dispensing facilities, or by snack bars.
 
 Bingo games.  
 
 Certain bingo games are not included in the term unrelated trade
 or business. To qualify for this exclusion, the bingo game must
 meet the following requirements.
 
 
- It meets the legal definition of bingo.
 
- It is legal where it is played.
 
- It is played in a jurisdiction where bingo games are not
 regularly carried on by for-profit organizations.
 
 Legal definition.  
 For a game to meet the legal definition of bingo, wagers must be
 placed, winners must be determined, and prizes or other property must
 be distributed in the presence of all persons placing wagers in that
 game.
 
 A wagering game that does not meet the legal definition of bingo
 does not qualify for the exclusion, regardless of its name. For
 example, instant bingo, in which a player buys a pre-packaged
 bingo card with pull-tabs that the player removes to determine if he
 or she is a winner, does not qualify.
 
 
 Legal where played.  
 This exclusion applies only if bingo is legal under the laws of the
 jurisdiction where it is conducted. The fact that a jurisdiction's law
 that prohibits bingo is rarely enforced or is widely disregarded does
 not make the conduct of bingo legal for this purpose.
 
 No for-profit games where played.  
 This exclusion applies only if for-profit organizations cannot
 regularly carry on bingo games in any part of the same jurisdiction.
 Jurisdiction is normally the entire state; however, in certain
 situations, local jurisdiction will control.
 
 Example.  
 Tax-exempt organizations X and Y are organized under the laws of
 state N, which has a law that permits exempt organizations to conduct
 bingo games. In addition, for-profit organizations are permitted to
 conduct bingo games in city S, a resort community located in county R.
 Several for-profit organizations conduct nightly games. Y conducts
 weekly bingo games in city S, while X conducts weekly games in county
 R. Since state law confines the for-profit organizations to city S,
 local jurisdiction controls. Y's bingo games conducted in city S are
 an unrelated trade or business. However, X's bingo games conducted in
 county R outside of city S are not an unrelated trade or business.
 
 
 Gambling activities other than bingo.  
 
 Any game of chance conducted by an exempt organization in North
 Dakota is not an unrelated trade or business if conducting the game
 does not violate any state or local law.
 
 Pole rentals.  
 
 The term unrelated trade or business does not include qualified
 pole rentals by a mutual or cooperative telephone or electric
 company described in section 501(c)(12). A qualified pole rental
 is the rental of a pole (or other structure used to support wires) if
 the pole (or other structure) is used:
 
 
- By the telephone or electric company to support one or more
 wires that the company uses in providing telephone or electric
 services to its members, and
 
- According to the rental, to support one or more wires (in
 addition to the wires described in (1)) for use in connection with the
 transmission by wire of electricity or of telephone or other
 communications.
 
For this purpose, the term rental includes any sale of the
 right to use the pole (or other structure).
 
 Distribution of low cost articles.  
 
 The term unrelated trade or business does not include activities
 relating to the distribution of low cost articles incidental to
 soliciting charitable contributions. This applies to organizations
 described in section 501 that are eligible to receive charitable
 contributions.
 
 A distribution is considered incidental to the solicitation of a
 charitable contribution if:
 
 
- The recipient did not request the distribution,
 
- The distribution is made without the express consent of the
 recipient, and
 
- The article is accompanied by a request for a charitable
 contribution to the organization and a statement that the recipient
 may keep the low cost article regardless of whether a contribution is
 made.
 
 An article is considered low cost if the cost of an item (or the
 aggregate costs if more than one item) distributed to a single
 recipient in a tax year is not more than $5, indexed annually for
 inflation. The maximum cost of a low cost article is $7.40, for 2000.
 The cost of an article is the cost to the organization that
 distributes the item or on whose behalf it is distributed.
 
 Exchange or rental of member lists.  
 
 The exchange or rental of member or donor lists between
 organizations described in section 501 that are eligible to receive
 charitable contributions is not included in the term unrelated trade
 or business.
 
 Hospital services.  
 
 The providing of certain services at or below cost by an exempt
 hospital to other exempt hospitals that have facilities for 100 or
 fewer inpatients is not an unrelated trade or business. This exclusion
 applies only to services described in section 501(e)(1)(A).
 
 Public entertainment activity.  
 
 An unrelated trade or business does not include a qualified
 public entertainment activity. A public entertainment activity
 is one traditionally conducted at a fair or exposition promoting
 agriculture and education, including any activity whose purpose is
 designed to attract the public to fairs or expositions or to promote
 the breeding of animals or the development of products or equipment.
 
 A qualified public entertainment activity is one
 conducted by a qualifying organization:
 
 
- In conjunction with an international, national, state,
 regional, or local fair or exposition,
 
- In accordance with state law that permits the activity to be
 operated or conducted solely by such an organization or by an agency,
 instrumentality, or political subdivision of the state, or
 
- In accordance with state law that permits an organization to
 be granted a license to conduct an activity for not more than 20 days
 on paying the state a lower percentage of the revenue from the
 activity than the state charges nonqualifying organizations that hold
 similar activities.
 
 For these purposes, a qualifying organization is an
 organization described in section 501(c)(3), 501(c)(4), or 501(c)(5)
 that regularly conducts an agricultural and educational fair or
 exposition as one of its substantial exempt purposes. Its conducting
 qualified public entertainment activities will not affect
 determination of its exempt status.
 
 Convention or trade show activity.  
 
 An unrelated trade or business does not include qualified
 convention or trade show activities conducted at a convention,
 annual meeting, or trade show.
 
 A qualified convention or trade show activity is any
 activity of a kind traditionally carried on by a qualifying
 organization in conjunction with an international, national,
 state, regional, or local convention, annual meeting, or show if:
 
 
- One of the purposes of the organization in sponsoring the
 activity is promoting and stimulating interest in, and demand for, the
 products and services of that industry or educating the persons in
 attendance regarding new products and services or new rules and
 regulations affecting the industry, and
 
- The show is designed to achieve its purpose through the
 character of the exhibits and the extent of the industry products that
 are displayed.
 
 For these purposes, a qualifying organization is one
 described in section 501(c)(3), 501(c)(4), 501(c)(5), or 501(c)(6).
 The organization must regularly conduct, as one of its substantial
 exempt purposes, a qualified convention or trade show activity.
 
 The rental of display space to exhibitors (including exhibitors who
 are suppliers) at a qualified convention or trade show is not an
 unrelated trade or business even if the exhibitors who rent the space
 are permitted to sell or solicit orders. For this purpose, a
 supplier's exhibit is one in which the exhibitor displays goods or
 services that are supplied to, rather than by, members of the
 qualifying organization in the conduct of these members' own trades or
 businesses.
 
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